Here is the article that was written about the massive take-over:
Moms Benefit from Easier Access to Fitness Program Aimed at Ending Obesity Epidemic
SARASOTA, FLA. May 11, 2010 — Baby Boot Camp®, the nation’s premier stroller-fitness program, announced today that it has acquired StrollerFit, Inc., the longest running mom-and-baby franchise in the country, for an undisclosed sum. The acquisition will increase the Baby Boot Camp® franchise system by over 40 percent, and marks it as one of the fastest
growing fitness franchises in the country, as previously confirmed by Entrepreneur Magazine (Fastest Growing Franchises 2009 and The Hot List 2010).
By uniting two of the nation’s top stroller-fitness programs, Baby Boot Camp® is well positioned in the increasingly competitive fitness industry. Baby Boot Camp® will support the combined base of franchisees under the Baby Boot Camp® brand and systems. “We will focus on support and recruitment, providing an ultra-low cost franchise for moms”, said Baby Boot Camp® CEO and founder Kristen Horler.
“We look forward to providing an opportunity for more moms to own their own business and set a positive example for their children,” Horler said. StrollerFit’s parent company, Fit Revolution, will continue to focus on fitness product development, and has signed a partnership agreement with Baby Boot Camp® that will increase its brand awareness.
ABOUT BABY BOOT CAMP®
Available across the United States, Baby Boot Camp® offers cardiovascular and strength training programs designed specifically to help moms get fit after childbirth and beyond. Parents bring their children in strollers as an integral part of the workout. Weekly play dates and monthly mom’s night out events provide valuable social interaction. Baby Boot
Camp® was created in San Francisco in 2001 by Kristen Horler to balance the fitness needs of new moms with their desire to spend time with their children. For more information or to find the nearest location, visit
www.babybootcamp.com or call 888.990.BABY
